Oia or Imerovigli: How to choose where to stay in Santorini


In the heart of the Aegean Sea, where the sun sets in an explosion of colors against the cliffside, lie two enchanting settlements—Oia and Imerovigli—on the spectacular island of Santorini. These locations paint distinct experiences, catering to different souls seeking the island’s allure. Amidst this resplendent beauty, you’ll encounter some of the most luxurious hotels, amongst which Andronis stands out. With its five world-class hotels in both Oia and Imerovigli, you’re sure to discover the essence of Santorini regardless of location. However, if you have a hard time choosing where to stay between Oia or Imerovigli, we can’t blame you.

Here is some information that we feel will help you choose either Oia or Imerovigli.

Spotlight on Oia

If you want to immerse in the vibrant pulse of Santorini’s charm, Oia stands as an emblem of energy and liveliness. Its cobblestone streets wind through a maze of whitewashed buildings adorned with vibrant bougainvillea, creating a visual masterpiece. Bursting at the seams with life, Oia dances to the rhythm of visitors strolling along its paths, stopping to capture that iconic sunset or to relish in the charm of its cafes and boutiques.

If you are a first-timer, eager to absorb Santorini’s quintessence, you’ll find Oia to be a paradise. Stay at one of Andronis’ four properties in Oia – Andronis Luxury Suites, Andronis Boutique, Alta Mare by Andronis or Andronis Arcadia and the iconic blue-domed churches & panoramic views of the caldera could be the first thing you see in the morning, every day. Cumulatively, they form the best hotels in Oia, Santorini, with unmatched services and spaces that pay homage to both the island’s architectural origins as well as to modern, luxurious living.

On the chance that you’re visiting Santorini with the kids, you’ll be glad to know that Andronis Arcadia caters to families, too, so why not make a family vacation of it? In doing so, you will discover that Santorini is not just made for couples in the thralls of romance, although it draws them in like the moon draws the tide….

Oia is a destination where every corner unveils a picture-perfect moment, inviting exploration with countless frames to capture, both with your lens and, more importantly, within your memory. Santorini is a place where photographs often fall short of capturing its true essence. From the renowned castle ruins to the enchanting Amoudi Bay, Oia orchestrates a symphony of sights and sounds that captivate the senses.

Spotlight on Imerovigli

Venture a few miles south, and the scenery shifts dramatically, as Imerovigli is a  serene counterpart to Oia’s vivacity. Perched high on the cliffs, this tranquil enclave exudes a sense of calm and tranquility that washes over you like a gentle sea breeze. Its narrow pathways meander through quiet neighborhoods, where the rhythm of life slows down to a peaceful hum.

Imerovigli’s allure lies in its understated elegance, and the luxurious Andronis Concept Wellness Resort with its primely positioned suites & villas offers breathtaking views of the Caldera and Oia, inviting guests to unwind while enveloped in an atmosphere of serenity. Similarly, to Andronis Arcadia, families are welcome too. Repeat travelers seeking a more contemplative experience often gravitate toward Imerovigli for its quieter ambiance and less crowded spaces. Imerovigli is the perfect location for a Santorini holiday centered around relaxation and repose. Here, the focus shifts from attention to introspection, with a sense of regaining time. When everything around you is so peaceful, time glides by slowly. So, gaze at the horizon on a tranquil evening, toast to all the good things to come, and savor the feeling of living in this moment.

When you’re in an upbeat mood, Oia is just a short journey away. Our wellness resort in Santorini offers regular transfers to and from the Oia center for your convenience. So, which one will it be: Oia or Imerovigli? The former, with its bustling streets and lively energy is ideal if you’re visiting for the first time, as the sheer magnetic pull of the tiny village draws you into its pulsating orbit. Meanwhile, the latter, with its serene vistas and tranquil atmosphere, is a sanctuary for those returning to embrace the island’s quieter, more contemplative charm. Whichever you choose, Andronis’ collection of the best hotels in Santorini will ensure you leave with a smile on your face and an invitation to return and discover more. Embrace the myriad facets of this enchanting Greek gem

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